Australia's premier mechanical engineering, design and project management team, Vertex Engineering Design represents a comprehensive point of contact for the manufacturing, power, processing and construction industries, in the following key areas:

  • Mechanical Engineering
  • Lifting & Handling
  • Structural Steel
  • International Fabrication & Procurement

Vertex Engineering Design was founded in Australia in 1998. Since that time, Vertex has grown to become a turn-key solution and support partner for medium and large organisations throughout Australia and Asia. Vertex is a well-established company with an experienced and professional in-house team combined with a wide network of suppliers, partners and specialists.

Through work on large-scale international projects Vertex Engineering Design has forged strong links with key manufacturing facilities, suppliers and state-owned enterprises in China. To strengthen communication and maintain cost-effective quality control processes, Vertex concurrently operates from Australia and from its own premises in the Chengdu, the base of technological development in Western China.

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The Story of the Mexican Fisherman

An American businessman was standing at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.

“How long did it take you to catch them?” The American asked.

“Only a little while.” The Mexican replied.

“Why don’t you stay out longer and catch more fish?” The American then asked.

“I have enough to support my family’s immediate needs.” The Mexican said.

“But,” the American then asked, “what do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor.”

The American scoffed, “I am a Harvard MBA scholar and could help you. You should spend more time fishing and with the proceeds you buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats, eventually you would have a fleet of fishing boats.”

“Instead of selling your catch to a middleman you would sell directly to the consumers, eventually opening your own can factory. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But senor, how long will this all take?”

To which the American replied, “15-20 years.”

“But what then, senor?”

The American laughed and said, “That’s the best part. When the time is right you would announce an IPO (Initial Public Offering) and sell your company stock to the public and become very rich, you would make millions.”

“Millions, senor? Then what?”

The American said slowly, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos…”